London man surpasses Colour To Conquer goal in only two days and shows his dedication to the cause


After being treated for cancer in late 2018, John Reinhardt knew he wanted to do something to help others going through a similar journey.
He signed up for Colour To Conquer, a bold new fundraising program that raises funds for cancer research at Princess Margaret Cancer Centre, and in only two days surpassed his goal of $250. He set a new goal of $500 but quickly exceeded that as well.
John was diagnosed with throat and tongue cancer in October 2018 and underwent seven weeks of chemotherapy and radiation. Although he was treated in his home city of London, Ontario, he recognizes how important the research happening at The Princess Margaret is for all cancer patients.
“There’s not a whole lot known about throat cancer and both my mom and her sister died of breast cancer, so taking part in this means something,” says John.
John has already shown his dedication to the cause by travelling almost three hours by bus to attend a launch party for The Colour Club, a whimsical pop-up presented by Colour To Conquer, in downtown Toronto on April 16.
“It means a lot to be here,” he says.

(John poses with Colour Club designer Tiffany Pratt at the launch event) 

“We were delighted to welcome John to the launch of The Colour Club,” says Nick Taylor, Senior Director, Corporate & Community Partnerships at The Princess Margaret Cancer Foundation.
“He has such an incredible story and his willingness to travel such a long distance really emphasized his commitment to this cause. John, along with thousands of others like him, are the reason we do what we do.”
John also temporarily dyed his hair purple and plans to do another bold hair colour in May if he reaches his next fundraising goal. He welcomes any questions he gets about his bold new ‘do and looks forward to getting the word out about this important fundraiser.
“I want people to know that I’ve dyed my hair for Colour To Conquer.”
Learn more about how you can support John or other participants and take part in Colour To Conquer here.
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