Colour Your Hair to Conquer Cancer month officially kicks off in support of The Princess Margaret


Colour Your Hair to Conquer Cancer month officially kicked off May 1st with events at The Princess Margaret and Toronto’s historic Nathan Phillips Square, complete with live media coverage and plenty of hair colouring.

Linda Tonellato stopped by an event outside the Cancer Centre to share her story of why she coloured her hair bright pink. With at least 12 family members and many more friends touched by cancer, she thought this was the least she could do.

Linda Tonellato shows off her new 'do. 

“I can’t run a marathon. I don’t want to shave my head. I can’t do the Ride but I could get my hair coloured permanently because they’ve gone through how many weeks and months of chemo or radiation and this is nothing.”

She says her bold new ‘do has attracted a lot of attention from co-workers and strangers alike, which has given her an opportunity to tell them more about Colour Your Hair to Conquer Cancer and how they can donate.

“If you can’t do it or are too afraid to do it, contribute to anyone who is doing it … I’m grateful for all the research that’s happened because it’s helped a lot of my family survive.” 

CP24 Breakfast was also on hand broadcasting live and capturing all the fun. 

Terri Stuart-McEwan, nurse and executive director at The Princess Margaret and Honourary Chair of Colour Your Hair to Conquer Cancer, has created a team of clinical trial nurses, leaders and educators called The Princess Margaret Highlighters. 

Terri Stuart-McEwan takes a photo with Nick Taylor, Senior Director, New Revenue of The Princess Margaret Cancer Foundation

This team is very dedicated. This cause Colour Your Hair to Conquer Cancer is an amazing opportunity to have fun and raise funds for a really great cause,” she told CP24. 

An event at Nathan Phillips Square also attracted a large crowd, many of whom stopped by to register and try out a bold, new colour thanks to the stylists from Trade Secrets who were colouring people’s hair on the spot.  

Terry Bacinello is also a Honourary Chair and the top fundraiser so far, already raising $9,000 and counting. 

She says her approach to fundraising has been simple – reach out to people on a personal level. 

"You’ll get a much better response from people because everybody has had cancer somewhere in their family and when they get that personal contact they think about it and want to help out,” she says.

To find out how you can get involved in this bold new fundraising program, presented by Trade Secrets, visit


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